Amazon Prime:
Social Brand Launch

Tasked with establishing Amazon Prime’s first-ever foothold on TikTok, we partnered with the brand to bridge the six-year gap in their social presence. The strategy, “Delivering Trends at the Speed of Prime,” focused on high-speed cultural immersion to win over Gen Z. By leveraging Jason Derulo’s massive reach, we translated Prime’s logistical efficiency into creative agility, proving that while the brand was "slow to TikTok," it is "quick to deliver" on culture.

Senior Producer | Social-First | Quickturn Timeline | Influencer Talent  

Results

• Jason Derulo launch video gained 28MM views in the first week

• TikTok followers grew by 100K and Instagram by 25K in three months

Press

• TechCrunch: Amazon Prime debuts on TikTok with help from Jason Derulo

• AdAge: The top 5 brand TikToks you need to know about right now