Embedded Files
We launched one of the world's biggest brands on TikTok and Instagram.
We created original content and collaborated with creators to produce work that was fun and relatable.
Here are some examples of what we made.
Results
Jason Derulo launch video gained 28MM views in the first week
TikTok followers grew by 100K and Instagram by 25K in three months
Press
TechCrunch: Amazon Prime debuts on TikTok with help from Jason Derulo
AdAge: The top 5 brand TikToks you need to know about right now
Amazon Prime TikTok Launch Video
"The video, derived from a creative concept titled “Delivering all the TikTok Trends at the Speed of Prime,” shows singer Jason Derulo (52.2 million followers) with the caption, “POV: Prime just got to TikTok and asks you what they missed.”
There are then clips of Jason trying out some of the app’s most popular trends such as Savage Love Dance, the Silhouette Challenge, Berries and Cream, among other silly filters, and TikTok sounds."
TechCrunch: Amazon Prime debuts on TikTok with help from Jason Derulo
"No 1. Prime is quick to deliver, slow to TikTok
While Amazon has a couple of TikTok accounts, it recently made one focused on Amazon Prime. For its debut video, Amazon enlisted the help of Jason Derulo (who has his own 52 million followers), captioning the video “Oh hey TikTok. We’re new here. @Jason Derulo what did we miss?” Derulo runs though popular trends from the last year on TikTok."
AdAge: The top 5 brand TikToks you need to know about right now
Influencer & Creator Collaboration
In-House Content Creation
Prime Day
Google Sites
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