We launched the Chase First Banking, a credit card for teens, featuring an animated video voiced by Gabrielle Union. The campaign appeared on broadcast TV and in Times Square’s digital out-of-home (DOOH) displays.
Additionally, we partnered with Chase to promote financial literacy through innovative campaigns, including the creation of The Que$t, a graphic novel aimed at educating young audiences.
Broadcast & Online Video
DOOH
Chase sought to educate kids on financial literacy through The Que$t, a comic book series following a group of friends navigating surreal worlds like the Desert of Dreams, Video Game Valley, and the Woods of Wisdom. The series was distributed as free comic books in Chase branches nationwide and transformed into an interactive digital experience, engaging young readers through storytelling and gamification. Collaborating with up-and-coming DC Comics artist Rosemary Valero-O'Connell, we brought the story to life, blending creative visuals with valuable financial lessons.
Check out the web experience HERE.