Chase: First Banking Launch
Chase: First Banking Launch
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We brought financial literacy to life for the next generation with the high-profile debut of Chase First Banking. Anchored by a vibrant animated campaign voiced by Gabrielle Union, the launch scaled from national broadcast television to Times Square’s iconic DOOH displays. This 360° campaign successfully positioned Chase as the premier financial partner for teens and parents alike.
Senior Producer | 360° Integrated Campaign | Illustration | Animation | Celebrity Talent | Broadcast | Social | Times Square DOOH
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