Gatorade: Fast Twitch
Gatorade: Fast Twitch
Brand Refresh & Launch
Brand Refresh & Launch
Gatorade introduced its first-ever athletic energy drink, Fast Twitch, with a dynamic 360 campaign that featured top NFL, NBA, MLB, and WNBA athletes. The campaign was powered by an original track, "Stadiums," created by award-winning musician SAINt JHN, enhancing the brand’s bold energy.
Senior Producer | Professional Athlete Talent | Commercial Music | Influencer Talent | Broadcast | Social | VFX | Photography | Post Production | OOH
Results
$125M in first-year sales
The most successful product launch in Gatorade history
Added 1.4M customers to the portfolio
Acquired 1M net-new energy drink customers