Gatorade: Fast Twitch Brand Refresh & Launch

Gatorade introduced its first-ever athletic energy drink, Fast Twitch, with a dynamic 360 campaign that featured top NFL, NBA, MLB, and WNBA athletes. The campaign was powered by an original track, "Stadiums," created by award-winning musician SAINt JHN, enhancing the brand’s bold energy.

Results

$125M in first-year sales

The most successful product launch in Gatorade history

Added 1.4M customers to the portfolio

Acquired 1M net-new energy drink customers