MetLife: The 100
MetLife: The 100
To humanize MetLife’s annual reporting, we spearheaded an integrated campaign that replaced charts with people. The production involved capturing 10 unique documentaries and 100 individual "human data" portraits. The centerpiece was a sophisticated Interactive Digital Experience featuring seamless in-video navigation, allowing the audience to "chapter" their own journey through the data.
Producer | Interactive Web Platform | 10 Documentary Shorts | Custom Video Player with In-Video Navigation | Digital Media | Social Content Suite
Case Study