Pepsi enlisted our team to rebrand and relaunch Evolve, their newly acquired plant-based protein shake. By the end of year one, Evolve became the #1 ready-to-drink plant-based protein shake in the US.

We developed a fresh logo and executed a comprehensive 360 campaign, propelling Evolve to the forefront of the market. A series of snack-able videos, each representative of our National Parks, made the outdoors look breathtakingly delicious. Filled with plant-based protein, every bottle is packed with nourishment and invites outdoor adventure. We introduced a new tagline that captured this sentiment: There’s Outside in Here.
Chocolatey chunk boulders, fluffy pink berry clouds, and smooth vanilla waterfalls not only push against the assumption that plant protein doesn’t taste great, it further illustrates the connection and commitment to the outdoors.

Results

By the end of year one, Evolve became the #1 ready-to-drink plant-based protein shake in the U.S., surpassing competitors like Owyn, Orgain, and Soylent.

Deliverables
360 campaign with over 90 assets, including 15s, 10s, and 06s videos, social content, streaming audio, retail and digital media.