PepsiCo: Evolve
Brand Refresh & Launch

A massive 360° brand relaunch for Pepsi’s Evolve, positioning the plant-based protein shake at the intersection of taste and adventure. The creative vision relied on high-end CGI and VFX to transform product ingredients into hyper-realistic National Park landscapes, where chocolate boulders and vanilla waterfalls created a "breathtakingly delicious" world. This production required managing a complex pipeline to deliver over 90 unique assets across broadcast, social, and digital channels.

Producer | CGI & VFX | 360° Campaign | Asset Management | Social | Streaming Audio | Retail

Results

• Within one year, Evolve became the #1 ready-to-drink plant protein shake in the US, surpassing competitors like QWYN, Orgain, and Soylent.