Starbucks: 360 Campaigns

Starbucks 360 campaigns are designed to build consumer engagement and excitement around seasonal offerings and new product launches. Each campaign integrates a variety of assets, including social, video, creator/influencer collaboration, audio, as well as unique activations. These campaigns involve studio, in-store and on-location shoots.

Below are a few examples of the work produced.

Starbucks:
Spring 🌸

Starbucks embraced the arrival of spring with the launch of three new lavender-themed beverages: Iced Lavender Cream Oat Milk Matcha, Iced Lavender Oat Milk Latte, and Lavender Crème Frappuccino. The campaign captured the essence of spring and highlighted Starbucks’ innovative and refreshing plant-based options.

Digital & Social

Creator Videos

Broadcast & Online Video

Starbucks:
PSL 20th Anniversary 🎂

To celebrate the 20th anniversary of the beloved Pumpkin Spice Latte, we took Starbucks back in time to the early 2000s. The campaign recreated scenes that tapped into core memories of the era, inspired by iconic teen magazines, partnering with Pop Princess Ashanti to amplify the celebration. Deliverables included a 2000s-themed time capsule to immzerse audiences in nostalgia, era-inspired content across multiple platforms, and creator videos.

Results

850MM paid media impressions

7.1MM video views

385K likes across social channels

4x average engagement rate

Shorty Awards Finalist in the food and beverage category

Press

The Seattle Times, NBC New York, The Atlantic, The New York Times

Digital & Social

Creator Videos

@csapunch
Chrissy Allen

@adambierton
Adam Bierton

@layerscakestudio
Layers Cake Studio

@ourfilipinograndma
Our Filipino Grandma 🇵🇭👵🏽

Case Study

Starbucks:
Fall 🍂

The Fall Seasonal campaign ignited excitement for the Spooky Season, spotlighting Starbucks’ iconic Pumpkin Spice Latte. The creative aimed to evoke the cozy, festive vibes of autumn while engaging Starbucks fans with seasonal content.

Digital & Social