To celebrate the 20th anniversary of the beloved Pumpkin Spice Latte, we took Starbucks back in time to the early 2000s. The campaign recreated scenes that tapped into core memories of the era, inspired by iconic teen magazines, partnering with Pop Princess Ashanti to amplify the celebration. Deliverables included a 2000s-themed time capsule to immerse audiences in nostalgia, era-inspired content across multiple platforms, and creator videos.
Senior Producer | Shorty Awards Finalist | Multi-Platform Campaign | Creator Strategy | High-Volume Asset Delivery | Nostalgia Marketing
Results
850MM paid media impressions
7.1MM video views
385K social likes
4x average engagement rate
Shorty Awards Finalist in the food and beverage category
PressÂ
Case Study
@csapunch
Chrissy Allen
@adambierton
Adam Bierton
@layerscakestudio
Layers Cake Studio
@ourfilipinograndma
Our Filipino Grandma
👈 back to workÂ