Starbucks: PSL 20th Anniversary 🎂

To celebrate the 20th anniversary of the beloved Pumpkin Spice Latte, we took Starbucks back in time to the early 2000s.  The campaign recreated scenes that tapped into core memories of the era, inspired by iconic teen magazines, partnering  with Pop Princess Ashanti to amplify the celebration. Deliverables included a 2000s-themed time capsule to immerse audiences in nostalgia, era-inspired content across multiple platforms, and creator videos.

Senior Producer | Shorty Awards Finalist | Multi-Platform Campaign | Creator Strategy | High-Volume Asset Delivery | Nostalgia Marketing

Results

• 850MM paid media impressions

• 7.1MM video views

• 385K social likes

• 4x average engagement rate

• Shorty Awards Finalist in the food and beverage category

Press 

• The Seattle Times, NBC New York, The Atlantic, The New York Times

Case Study