Target: Back To School

The "All of the Above" campaign served as a multi-phase launch targeting the Back-to-School season. Centered around key milestones like Picture Day, the creative focused on a diverse product assortment appealing to parents, teachers, and students alike.

The campaign integrated traditional broadcast with a heavy emphasis on influencer-led content, collaborating with educator-creators to drive authenticity. The project was released in strategic phases to maintain momentum throughout the peak shopping window.

Executive Producer | Integrated Campaign | Broadcast | Social | Creator & Influencer Talent

Press 

• Marketing Dive: How Target is tackling back-to-school marketing