The Smith Family:
Tales of the 1 in 10

"Tales of the 1 in 10" This awareness campaign highlights the statistic that 1 in 10 Australian children live in jobless families. 

By using simple animation and storytelling, we told the true stories drawn from case studies provided by the children’s charity, while protecting the child's identity. 

Due to social popularity, this series aired on SBS, an Australian public service broadcaster, and won a Golden Trailer Award ‘Most Innovative Advertising for a Brand/Product’.

Deliverables
Four unique animated films, donation website, OOH, social content

Award
Golden Trailer Award 'Most Innovative Advertising for a Brand/Product'

Press
Animation World Network

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