The Smith Family:
Tales of the 1 in 10

Produced a sensitive and high-impact awareness campaign for one of Australia’s leading children’s charities. To illustrate the reality that 1 in 10 Australian children live in jobless households while protecting the identities of the vulnerable subjects, we utilized a narrative-driven animation strategy. The series translated real-life case studies into four powerful animated films. Originally launched as a social initiative, the campaign’s viral success led to a national broadcast pick-up by SBS.

Producer | Animation | Broadcast | Donation Web Platform | OOH | Social Content Suite

Award 

• Golden Trailer Award 'Most Innovative Advertising for a Brand/Product'

Press

• Animation World Network